Privacy policy

PRIVACY POLICY

Last updated: 22 August 2026

ROARFORM respects your privacy and is committed to handling personal information lawfully, fairly and transparently.

This Privacy Policy explains what information we collect, how and why we use it, who we may share it with, how long we keep it and the rights available to you.

WHO IS RESPONSIBLE FOR YOUR INFORMATION?

ROARFORM™ is a trading name of Simon Phillips, operating as a sole trader.

For UK data-protection law, Simon Phillips trading as ROARFORM is the controller responsible for your personal information.

You can contact us about privacy matters at:

Email: info@roarform.com

Business correspondence address:

ROARFORM™
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

This is our business correspondence address and is not our returns address.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• Your name
• Billing and delivery addresses
• Email address
• Telephone number, where supplied
• Order details and purchase history
• Account and login information
• Customer-service enquiries and correspondence
• Returns, refund and complaint information
• Marketing preferences
• Reviews and feedback
• Competition, event or prize information
• Device, browser, IP address and website-usage information
• Cookie identifiers and analytics information
• Limited payment information, such as payment status, method and transaction reference

Complete payment-card details are processed by our payment providers and are not directly stored by ROARFORM.

HOW WE COLLECT INFORMATION

We collect information:

• When you place an order
• When you create or use an account
• When you contact us
• When you request a return or refund
• When you subscribe to marketing
• When you submit a review or participate in an event, promotion or competition
• Automatically through cookies and similar website technologies
• From payment providers, couriers and other providers involved in fulfilling your order
• From social-media platforms when you interact with ROARFORM through those services

HOW AND WHY WE USE INFORMATION

Processing orders

We use your information to:

• Accept and process orders
• Take and verify payment
• Arrange delivery
• Send order and delivery updates
• Process cancellations, returns and refunds
• Provide customer service

Our lawful basis is normally that processing is necessary to perform our contract with you or to take steps you request before entering into a contract.

Legal and accounting obligations

We use and retain information where necessary to:

• Maintain tax and accounting records
• Respond to lawful requests
• Meet consumer-protection obligations
• Establish, exercise or defend legal claims

Our lawful basis is compliance with legal obligations and, where appropriate, our legitimate interests in protecting and managing the business.

Fraud prevention and security

We may use order, payment, device and account information to:

• Prevent fraud and payment misuse
• Protect our website and customers
• Investigate suspicious transactions
• Respond to payment disputes and chargebacks

Our lawful basis is our legitimate interest in protecting ROARFORM, our customers and payment systems from fraud and misuse.

Customer service and business administration

We use correspondence and order information to answer enquiries, resolve complaints, improve our service and administer the business.

Our lawful basis is performance of our contract, compliance with legal obligations and our legitimate interests in operating and improving ROARFORM.

Email marketing

If you subscribe, we may use Klaviyo to send:

• Product-launch information
• Early-access announcements
• Offers and promotions
• ROARFORM news and updates

We normally rely on your consent to send email marketing. Where legally permitted, we may rely on the existing-customer “soft opt-in” for marketing similar products, provided you were given a clear opportunity to opt out.

You may unsubscribe at any time by selecting the unsubscribe link in an email or contacting info@roarform.com.

Unsubscribing will not prevent us from sending essential service messages about an existing order.

Analytics and website improvement

We use Shopify analytics and may use cookies or connected services to understand website traffic, product interest, sales performance and how visitors use our website.

For strictly necessary technology, we rely on our legitimate interests and the need to provide the service you request.

For non-essential analytics or advertising cookies, we will seek consent where required. You may manage your choices through our cookie banner or cookie settings.

WHO WE SHARE INFORMATION WITH

We share personal information only where reasonably necessary.

Recipients may include:

• Shopify, which hosts our online shop and supports checkout, orders and analytics
• Payment providers made available through Shopify, which may include card processors, PayPal, Klarna and Apple Pay
• Delivery and courier companies
• Klaviyo, for email marketing and subscriber management
• Review providers, including Judge.me where enabled
• Website, analytics, advertising or social-media services connected to our store, where enabled and permitted by your cookie choices
• IT, hosting, security and professional service providers
• Accountants, insurers, advisers, regulators, law-enforcement agencies or courts where legally required or reasonably necessary
• Payment providers and banks in connection with fraud, payment disputes or chargebacks

These providers may act as processors working on our instructions or as separate controllers responsible for their own use of information.

We do not sell your personal information.

PAYMENT INFORMATION

Payments are processed securely through the providers displayed at checkout.

The payment provider may collect information directly from you and process it under its own privacy policy. ROARFORM normally receives confirmation of the payment, the selected method and a transaction reference rather than your complete card details.

INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify, Klaviyo and connected payment or technology providers, may process information outside the United Kingdom.

Where personal information is transferred internationally, we expect the relevant provider to use a lawful transfer mechanism. This may include:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to approved standard contractual clauses
• Another safeguard permitted by UK data-protection law

You may contact info@roarform.com if you would like further information about relevant international-transfer safeguards.

HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax, accounting and dispute-resolution requirements.

Normally:

• Order, payment and accounting records are retained for up to six years after the relevant transaction or accounting period
• Customer-service, complaint, return and dispute correspondence may be retained for up to six years where necessary
• Account information is retained while the account remains active and may be deleted or anonymised after a reasonable period of inactivity, subject to records we must retain
• Marketing information is retained until you unsubscribe, withdraw consent or it is no longer reasonably required
• Unsubscribe information may be retained on a suppression list to ensure we respect your request
• Cookie information is retained for the period described in our cookie settings or by the relevant provider

We may retain information for longer where a legal claim, investigation or regulatory obligation requires it.

COOKIES

Our website uses cookies and similar technologies.

Strictly necessary cookies may be used to:

• Operate the website and checkout
• Remember basket contents
• Maintain security
• Process payments
• Remember privacy preferences

Optional cookies may be used for:

• Analytics
• Website performance
• Personalisation
• Advertising and campaign measurement
• Social-media features

Where consent is legally required, optional cookies will not be placed until you make a choice through our cookie banner or settings.

You can withdraw or change consent through the website’s cookie settings. You can also control cookies through your browser, although disabling necessary cookies may prevent parts of the website from working correctly.

YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

• Request access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to delete information
• Ask us to restrict how information is used
• Object to processing based on legitimate interests
• Object to direct marketing at any time
• Request transfer of certain information in a portable format
• Withdraw consent where processing relies on consent
• Complain about how your information has been handled

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain transaction records to comply with tax or legal obligations.

To exercise a right, email info@roarform.com. We may need to request reasonable evidence of identity before responding.

We will normally respond to a valid data-rights request within one month, subject to any lawful extension.

YOUR RIGHT TO OBJECT

You have the right to object at any time to the use of your personal information for direct marketing.

You may also object to processing based on our legitimate interests. We will stop that processing unless we have compelling legitimate grounds to continue or the information is required for legal claims.

DATA-PROTECTION COMPLAINTS

If you are concerned about how ROARFORM has used your personal information, email info@roarform.com and state that you are making a data-protection complaint.

Please provide:

• Your name and contact details
• An explanation of your concern
• Relevant order numbers or correspondence
• The outcome you would like us to consider

We will acknowledge receipt within 30 days, investigate the matter without undue delay, keep you reasonably informed and explain the outcome.

We may request reasonable proof of identity. If someone complains on your behalf, we may request proof that they have authority to act for you.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk/make-a-complaint/

Telephone: 0303 123 1113

SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet service or electronic transmission can be guaranteed to be completely secure.

CHILDREN

Our website sells general clothing and is not specifically directed at children.

People under 18 should use the website and make purchases only with the permission and involvement of a parent or legal guardian.

We do not knowingly collect personal information directly from children under 13 without appropriate parental authorisation. If you believe a child has provided information inappropriately, contact info@roarform.com.

AUTOMATED DECISION-MAKING

ROARFORM does not ordinarily make decisions producing legal or similarly significant effects based solely on automated processing.

Payment, fraud-prevention or finance providers may conduct automated checks under their own policies.

THIRD-PARTY LINKS

Our website may contain links to social-media platforms or other third-party websites.

ROARFORM is not responsible for the privacy practices of third parties. You should review their privacy information before providing personal details.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our services, technology, providers or legal obligations.

The updated version will be published on our website with a revised “last updated” date. Material changes may also be communicated by another appropriate method.

CONTACT

For privacy questions, rights requests or data-protection complaints, contact:

Email: info@roarform.com

Business correspondence address:

ROARFORM™
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom